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Mercury Financial sells MERCURY brand to third party for $27.5M in cash
ATLCAtlanticus Holdings Corp
Atlanticus Holdings Corporation, through its subsidiary Mercury Financial, LLC, completed the sale and assignment of the MERCURY word mark and certain related intellectual property rights to an unaffiliated third party on September 30, 2026, for $27.5 million in cash. The transaction excluded underlying consumer credit card receivables, which remain with Atlanticus. The purchaser granted Mercury Financial a non-exclusive, royalty-free license to solicit new consumers using the mark for 12 months, with continued usage rights for servicing legacy accounts and regulatory obligations for up to five additional years. Atlanticus Holdings Corporation operates in the financial services industry, providing consumer credit products.