Mergers & Acquisitions ·
A2Z Cust2Mate completes acquisition of Hedia for $8.4M cash and stock
AZA2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. has completed its acquisition of Hedia Ltd., an Israeli retail media company with approximately $20 million in annual revenues. The transaction involved a payment of roughly $8.4 million in cash, funded largely by a new term loan, and the issuance of 833,333 restricted common shares to sellers subject to a 36-month lockup. Additionally, sellers are eligible for up to $6.7 million in performance-based consideration contingent on 2027 and 2028 targets. The deal integrates Hedia’s advertiser relationships and campaign execution capabilities with A2Z’s smart cart technology and shopper data to expand its retail media platform. A2Z Cust2Mate Solutions Corp. operates a connected in-store commerce platform centered on AI-powered smart carts for retailers and brands.