Mergers & Acquisitions ·
BrilliA acquires majority stake in Malaysian lingerie brand Neubodi to expand into B2C retail
BRIABrilliA Inc
BrilliA Inc. has acquired a majority equity interest in Neubodi Holdings Sdn. Bhd., an established Malaysian lingerie brand and specialty retailer, effective August 1, 2026. The transaction establishes a branded B2C retail platform for BrilliA, advancing its strategy to diversify beyond its traditional B2B supply and design operations into the Southeast Asian consumer market. Neubodi operates 11 physical stores across Malaysia's Klang Valley, Penang, and Johor, alongside e-commerce channels, and targets approximately US$3 million in net sales with a 10% to 12% net profit margin for the fiscal year ending December 31, 2026. Co-founder Tan See See will remain CEO of Neubodi. BrilliA operates as a comprehensive one-stop service provider for ladies' intimate apparel brands worldwide.