Mergers & Acquisitions ·
Salesforce agrees to acquire Braze for $47.50 per share in cash, valuing the deal at approximately $5.66 billion
BRZEBraze, Inc.
Salesforce has entered into a definitive Agreement and Plan of Merger to acquire Braze in an all-cash transaction valued at approximately $5.66 billion in enterprise value. Under the terms, each outstanding share of Braze Class A common stock will be converted into the right to receive $47.50 per share in cash. The merger has been unanimously approved by Braze's board of directors and is subject to customary closing conditions, including shareholder approval and regulatory clearances under the Hart-Scott-Rodino Act. The transaction is expected to close in Salesforce’s fiscal year 2028. Braze operates as a leading customer engagement platform that helps marketers build deeper relationships through real-time, personalized experiences across mobile apps, websites, email, SMS, and other channels.