Leadership & Pay ·
Celsius Holdings announced leadership changes effective August 10, 2026, including the departure of President and…
CELHCelsius Holdings, Inc.
Celsius Holdings announced leadership changes effective August 10, 2026, including the departure of President and Chief Operating Officer Eric Hanson, who is eligible for severance under the Executive Severance Pay Plan. Tyler Bohannon was appointed Chief Commercial Officer to lead field sales, key retailer accounts, DSD operations, and revenue growth management across the company's brand portfolio. Tony Guilfoyle assumed the newly created role of Chief Business Transformation Officer on July 1, 2026, focusing on enterprise-wide execution, operational excellence, and AI adoption. These moves align with Celsius Holdings' strategy to support its total energy portfolio, which includes CELSIUS, Alani Nu, and Rockstar Energy brands in the functional beverage industry.