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Cricut, Inc. reported second quarter 2026 financial results for the period ended June 30, 2026

CRCTCricut, Inc.

Cricut, Inc. reported second quarter 2026 financial results for the period ended June 30, 2026. Total revenue was $156.3 million, a 9% decline from Q2 2025, driven by a 22% drop in products revenue to $71.3 million, partially offset by over 5% growth in platform revenue to $85.0 million. Net income increased 59% year-over-year to $39.1 million, or $0.19 diluted EPS, benefiting from improved gross margins of 74.5%. Paid subscribers grew 3% to over 3.1 million. The company also disclosed a recurring semi-annual dividend of $0.10 per share paid in July 2026. Cricut operates as a creative technology platform providing connected cutting machines and subscription services for personal crafting.

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