On July 29, 2026, Criteo S.A. completed its cross-border conversion from France to Luxembourg, terminating its American Depositary Share (ADS) program. ADS holders surrendered their shares and received one ordinary share of the new Luxembourg entity for each ADS. Trading in the ordinary shares began on Nasdaq under the ticker symbol CRTO on July 29, 2026. The Board also approved a subsequent transfer of domicile from Luxembourg to the United States via a merger with a U.S. subsidiary, expected to complete in January 2027, which would move listing to the NYSE. Criteo operates as a global commerce intelligence platform providing technology and insights for digital advertising.