Mergers & Acquisitions ·
1-800-FLOWERS.COM sells Personalization Mall, Things Remembered for $45M in cash to PlanetArt
FLWS1 800 Flowers.com Inc
On September 26, 2026, 1-800-FLOWERS.COM, Inc. entered into an Asset Purchase Agreement to sell its Personalization Mall, Things Remembered, and Personalization Universe businesses (collectively, the "Personalization Businesses") to PlanetArt, LLC for $45.0 million in cash, subject to customary closing conditions including third-party consents and the absence of a Business Material Adverse Effect. The transaction sharpens the company's portfolio focus by divesting these units while retaining a commercial agreement to continue offering select PersonalizationMall.com products to its customers post-closing. A transition services agreement will also facilitate limited post-closing support between the parties. 1-800-FLOWERS.COM, Inc. operates in the e-commerce retail industry, selling flowers, gifts, and gourmet foods through a portfolio of brands.