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Fast Track Group announced strategic co-branded partnership agreements with Sony Music Entertainment Malaysia to…
FTRKFast Track Group
Fast Track Group announced strategic co-branded partnership agreements with Sony Music Entertainment Malaysia to launch the Global Digital Content Platform and LAUNCHPAD Initiative, marking a shift toward an intellectual property ownership and media business model. Under these binding agreements, Fast Track serves as lead operator, securing 100% IP ownership of developed content and capturing a 90% net profit share from monetization. The company unveiled LAUNCHPAD at a Kuala Lumpur event, planning recurring multi-city live entertainment circuits with venues under 1,500 attendees to deepen fan engagement. Concurrently, the digital platform will onboard creators across Instagram, TikTok, and YouTube for co-produced content. Fast Track plans to expand these IP frameworks into culinary, lifestyle, and sports categories beyond its music foundation. The company operates in the entertainment industry, providing event management, celebrity agency services, and artist representation.