Hasbro announced the appointment of Dan Ayoub as President of Wizards of the Coast and Hasbro Digital Games, effective November 2, 2026. Ayoub, a 25-year games industry veteran, previously served as Senior Vice President of Dungeons & Dragons and led the franchise's revitalization across tabletop and digital platforms. He joined Wizards in 2022 after spending 11 years at Microsoft, including roles at Halo studio 343 Industries. This promotion marks the first internal candidate selected for the role following a search evaluating dozens of candidates. Hasbro is a leading games, IP and toy company that delivers play experiences through physical and digital games, toys, licensed consumer products, film, TV and more.
