Leadership & Pay ·
Mattel, Inc. announced on July 29, 2026, that Roberto Stanichi was promoted to President, Chief Marketing and Brand…
MATMattel Inc
Mattel, Inc. announced on July 29, 2026, that Roberto Stanichi was promoted to President, Chief Marketing and Brand Officer from his previous role as Executive Vice President and Chief Global Brand Officer. Mr. Stanichi will oversee brand strategy, marketing, consumer insights, and product design while reporting to CEO Ynon Kreiz. In connection with the promotion, he entered into a letter agreement providing an annual base salary of $900,000 and a target incentive award of 100% of base salary. He received two special stock grants totaling $3.9 million in aggregate value: one incremental grant valued at $1.9 million (50% RSUs, 50% PSUs) and one promotion grant valued at $2.0 million (100% RSUs), both with a grant date of July 31, 2026. Starting in 2027, his annual target stock grant value will increase to $3.0 million. Mattel is a leading global play and family entertainment company that designs, manufactures, and markets toys and consumer products under iconic brands such as Barbie, Hot Wheels, and Fisher-Price.