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On July 17, 2026, Medifast, Inc. announced the rebranding of its wholly-owned subsidiary, OPTAVIA, to Trilivy
MEDMedifast Inc
On July 17, 2026, Medifast, Inc. announced the rebranding of its wholly-owned subsidiary, OPTAVIA, to Trilivy. This transformation shifts the company's focus from traditional weight loss to a comprehensive metabolic health system. The launch includes the Trilivy Reset Fueling line featuring MetaVantage Technology, with newly formulated meal replacements planned for debut in August. The system utilizes a three-phase approach—Reset, Refine, and Renew—and is supported by a network of independent coaches. Medifast operates in the health and wellness industry, providing science-backed metabolic health systems and meal replacements.