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Reports Q3 China GMV growth of 25%-30% YoY and YOYO IP surpasses RMB1 billion
MNSOMINISO Group Holding Ltd
MINISO Group Holding Limited reported that total gross merchandise value (GMV) for its Chinese mainland operations grew by 25%-30% year over year in the third quarter ended September 30, 2026. This acceleration was driven by high-single-digit same-store sales growth (SSSG). During the National Day holiday period from October 1 to 7, GMV growth remained strong at 20%-25% YoY with low-single-digit SSSG. Overseas markets performed in line with guidance; MINISO USA delivered approximately 20% GMV growth in Q3 and rebounded to over 30% growth in September. Additionally, the company's proprietary IP character YOYO generated over RMB1 billion in GMV for the first nine months of 2026, expanding into 53 countries since its launch in June 2025. MINISO Group is a world-leading IP-driven retailer and operation platform offering immersive consumption experiences powered by value-for-money and aesthetic products featuring IP designs.