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Playboy, Inc. reported second quarter 2026 financial results for the period ended June 30, 2026

PLBYPlayboy, Inc.

Playboy, Inc. reported second quarter 2026 financial results for the period ended June 30, 2026. Total revenue increased 11% to $31.2 million from $28.1 million in the prior year period, driven by an 18.2% rise in direct-to-consumer sales to $19.5 million and licensing revenue of $11.2 million. Operating expenses decreased 17% to $28.2 million due to lower personnel costs and the absence of a prior-year settlement charge. The company reported net income of $0.2 million, compared to a net loss of $7.7 million in Q2 2025, while adjusted EBITDA doubled to $7.0 million. Additionally, Playboy announced an agreement to repurchase 16.6 million shares (approximately 14% of outstanding stock) from Fortress Investment Group at $1.05 per share.

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