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Purple Innovation, Inc. reported second quarter 2026 financial results on August 10, 2026

PRPLPurple Innovation, Inc.

Purple Innovation, Inc. reported second quarter 2026 financial results on August 10, 2026. Net revenue decreased 6.5% to $98.3 million from $105.1 million in the prior-year period, driven by a 19.1% decline in wholesale revenue partially offset by a 16.6% increase in showroom revenue. The company reported a GAAP net loss of $3.2 million and adjusted EBITDA of $2.1 million, both representing significant improvements year-over-year due to cost discipline and tariff refunds. Management lowered full-year 2026 revenue guidance to a range of $420 million to $440 million but maintained an adjusted EBITDA outlook of $20 million to $25 million. Additionally, the company confirmed it regained compliance with Nasdaq's minimum bid price requirement subsequent to the quarter end. Purple Innovation operates in the home furnishings industry, designing and selling mattresses, pillows, and bedding products.

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