The Trade Desk, Inc. announced that its stockholders approved a proposal at a special meeting on October 19, 2026, to reprice certain outstanding non-ISO stock options under the 2025 Incentive Award Plan. The repricing automatically reduced the exercise price of eligible options exceeding the closing stock price to $12.26 per share. Options are subject to a clawback provision reverting to original prices if service terminates or options are exercised before April 19, 2027. This action aims to restore retention incentives without increasing equity overhang. The company operates in the digital advertising technology industry.
