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Mergers & Acquisitions ·

Creatd acquires 10% stake in C2 Live for 300k shares plus preferred stock valued at $3.75 per share

CRTDCreatd, Inc.

Creatd, Inc. entered into a Share Exchange Agreement with C2 Capital Group, Inc., acquiring a 10% stake in the livestreaming platform C2 Live. In exchange for 968,361 shares of C2 common stock, Creatd issued 300,000 shares of its common stock and 25,064 shares of Series B Convertible Preferred Stock, valued at $3.75 per share based on the September 22 closing price. The preferred stock has a stated value of $100.00 and converts into 668,361 common shares after a six-month lock-up. Creatd also signed a non-binding letter of intent to acquire the remaining 90% of C2 Live in Q4 2026 following due diligence. The transaction is expected to increase total stockholders' net equity to approximately $8 million by adding $3.6 million from the investment. Creatd, Inc. operates as a technology and AI-enabled business focused on digital media properties and creator platforms.

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