GoPro, Inc. reported financial results for the second quarter ended June 30, 2026. Total revenue decreased 31% year-over-year to $105 million, driven by a 39.9% decline in hardware sales to $75.9 million. Subscription and service revenue grew 11% to $29 million, representing 28% of total revenue, with a record subscriber attach rate of 69%. The company reported a GAAP net loss of $51 million, or $(0.30) per share, compared to a $16 million loss in the prior year period. Adjusted EBITDA widened to negative $29 million from negative $6 million previously. GoPro operates in the consumer electronics and digital imaging industry, manufacturing action cameras and providing subscription-based content services.
