ONAR Holding Corporation completed its acquisition of Advertise Purple, a Santa Monica-based affiliate marketing agency, on September 29, 2026. The transaction involves $12.825 million in cash consideration and an unsecured promissory note with a principal amount of $7.0 million bearing 8% annual interest. Potential earnout payments totaling up to $8.0 million are tied to Advertise Purple’s gross profit thresholds over three measurement periods ending September 30, 2029. On a pro forma basis for fiscal year 2025, the combined entity generated approximately $23.5 million in revenue, with Advertise Purple contributing $17.1 million in net revenue and $4.4 million in net income. The acquisition integrates Advertise Purple’s Bloom data platform into ONAR Labs to enhance performance marketing capabilities. This company operates in the AI-powered digital marketing and advertising technology industry.
