Recent Updates — ONAR
ONAR Holding Corporation appointed Kelly Anderson, the Chair of its Audit Committee, as Interim Chief Financial Officer effective October 1, 2026. Anderson resigned from the Board and as Audit Committee Chair; director Howard D. Palefsky assumed that role. Compensation includes a $20,000 monthly cash fee, $12,000 in preferred stock, and contingent bonuses of $50,000 upon completion of the Advertise Purple acquisition audit and $100,000 for a successful Nasdaq uplisting. The appointment follows the company's largest acquisition to date and an initial closing of up to $15 million in financing. ONAR Holding Corporation operates as an AI-powered marketing platform that acquires specialist agencies.
ONAR Holding Corporation completed its acquisition of Advertise Purple, a Santa Monica-based affiliate marketing agency, on September 29, 2026. The transaction involves $12.825 million in cash consideration and an unsecured promissory note with a principal amount of $7.0 million bearing 8% annual interest. Potential earnout payments totaling up to $8.0 million are tied to Advertise Purple’s gross profit thresholds over three measurement periods ending September 30, 2029. On a pro forma basis for fiscal year 2025, the combined entity generated approximately $23.5 million in revenue, with Advertise Purple contributing $17.1 million in net revenue and $4.4 million in net income. The acquisition integrates Advertise Purple’s Bloom data platform into ONAR Labs to enhance performance marketing capabilities. This company operates in the AI-powered digital marketing and advertising technology industry.
On September 28, 2026, ONAR Holding Corp entered into a Securities Purchase Agreement to issue secured convertible promissory notes with an aggregate principal amount of up to $15 million. At initial closing, the company issued $3,944,444.44 in notes for $3,550,000 in cash and exchanged existing indebtedness valued at $6,380,385.52 into Exchange Notes with a principal amount of $7,089,317.25. Concurrently, the company issued senior secured convertible notes up to $5 million, closing with $3,944,444.44 in principal for $3,550,000 in cash plus 9,202,613 incentive shares. The financing carries an 8% interest rate (12% for senior notes), matures in 18 months, and converts to Series 1 Preferred Stock upon a Nasdaq uplisting based on a $25 million pre-money valuation. ONAR Holding Corp operates as an AI-powered marketing platform.
Onar Holding Corp entered into Amendment No. 2 to its non-binding letter of intent with Advertise Purple, Inc., extending the transaction's outside date from August 27, 2026, to September 28, 2026, contingent on Onar paying a $250,000 second down payment by August 27. This amendment increases the initial down payment to $1,250,000 and raises the total cash consideration payable at closing to $12,825,000, with the down payment credited against the purchase price. The definitive agreement remains unexecuted and non-binding until signed by all parties. Onar Holding Corp operates in the technology sector.
On July 27, 2026, ONAR Holding Corporation entered into Amendment No. 1 to its Letter of Intent with Advertise Purple, Inc., agreeing to pay a $1,000,000 down payment toward the acquisition of all outstanding equity interests in Advertise Purple. This payment is credited against the final purchase price and is refundable only if ONAR delivers a Closing Readiness Notice and Advertise Purple or its sellers fail to execute the Proposed Purchase Agreement within five business days. The amendment sets an Outside Date of August 27, 2026, after which the agreement automatically terminates if not executed. This transaction represents a strategic expansion for ONAR Holding Corporation, a company operating in the technology and advertising sector.
ONAR Holding Corporation entered into a settlement agreement on July 16, 2026, to resolve a breach of contract lawsuit filed by the Jeffrey L. Feinberg Personal Trust. The settlement addresses a $1,500,000 Senior Secured Promissory Note originally issued by ONAR LLC's predecessor. Under the terms, the Company will pay the $1,500,000 principal plus 18% simple annual interest. Payments include an initial $50,000, a $300,000 installment by August 30, 2026, and fourteen quarterly installments of $75,000, with a final true-up in February 2030. The agreement includes a mutual release of claims and restrictions on the Trust regarding short selling and trading volume of Company stock. ONAR Holding Corporation is a holding company that operates through its subsidiary, ONAR, LLC.