Mergers & Acquisitions ·
PSQ Holdings, Inc. entered into an Asset Purchase Agreement on July 28, 2026, to sell its EveryLife direct-to-consumer…
PSQH-WTPSQ Holdings, Inc.
PSQ Holdings, Inc. entered into an Asset Purchase Agreement on July 28, 2026, to sell its EveryLife direct-to-consumer diaper and baby products brand to FreeHold Brands, LLC for $5.5 million in cash. The transaction includes inventory, e-commerce storefronts, customer data, and related intellectual property. Closing is expected by September 30, 2026, subject to customary conditions. This divestiture supports the company's strategic shift away from direct-to-consumer commerce toward its core payments and financial infrastructure business. PSQ Holdings operates in the fintech industry, providing payment solutions and consumer financing platforms for regulated industries.