Recent Updates — PSQH-WT

PSQ Holdings, Inc. entered into an Asset Purchase Agreement on July 28, 2026, to sell its EveryLife direct-to-consumer diaper and baby products brand to FreeHold Brands, LLC for $5.5 million in cash. The transaction includes inventory, e-commerce storefronts, customer data, and related intellectual property. Closing is expected by September 30, 2026, subject to customary conditions. This divestiture supports the company's strategic shift away from direct-to-consumer commerce toward its core payments and financial infrastructure business. PSQ Holdings operates in the fintech industry, providing payment solutions and consumer financing platforms for regulated industries.

PSQ Holdings, Inc. stockholders' 2026 annual meeting on July 9, 2026, approved an amendment to the Restated Certificate of Incorporation to effect a 1-for-15 reverse stock split of Class A common stock. The split is effective at 12:01 a.m. Eastern Time on July 13, 2026. Additionally, stockholders' approval of the Amended and Restated 2023 Stock Incentive Plan to increase authorized Class A common stock by 1,000,000 shares. PSQ Holdings, Inc. operates in the financial services industry and provides digital asset management and digital asset infrastructure services.