Mergers & Acquisitions · Nov 5, 2026

PSQ Holdings completes sale of EveryLife business for $5.5M in cash and note

PSQHPSQ Holdings, Inc.

PSQ Holdings completed the sale of its EveryLife direct-to-consumer baby products brand to FreeHold Brands for total consideration of $5.5 million, consisting of $1.0 million in cash and a $4.5 million secured seller note. The transaction finalizes the company's strategic pivot to focus exclusively on fintech operations. PSQ Holdings operates as a payments and financial infrastructure company.