PSQ Holdings, Inc. reported second quarter 2026 financial results showing net revenue from continuing operations of $7.1 million, a 108% increase year-over-year. The company posted a GAAP operating loss of $4.8 million and a net loss of $5.6 million, both improvements over the prior year period. Non-GAAP operating income turned positive at $0.4 million. Additionally, PSQ Holdings announced on July 28, 2026, that it entered into a definitive agreement to sell its EveryLife direct-to-consumer diaper and baby products brand to FreeHold Brands, LLC for gross proceeds of $5.5 million in cash, with closing expected by September 30, 2026. PSQ Holdings operates as a payments and financial infrastructure company.
