Recent Updates — AASP
Agassi Sports Entertainment Corp. entered into a worldwide, non-exclusive Merchandise License Agreement with Rhino Entertainment LLC to use Grateful Dead trademarks on pickleball and padel equipment, apparel, and hydration products. The agreement includes guaranteed royalty payments and requires minimum net sales each year through June 30, 2030. Products are expected to launch in mid-2027 via direct-to-consumer and wholesale channels. Agassi Sports Entertainment Corp. operates a sports, media, and technology platform focused on the global racket sports ecosystem.
Agassi Sports Entertainment Corp.'s Board of Directors increased its size to three members and appointed Clive G. Brookes, an independent director with over 25 years in Canadian capital markets and public company management, as a board member and Chairman of the Audit, Nominating and Corporate Governance, and Compensation Committees. The Board also adopted charters for these committees, indemnification agreements for directors and officers, a Code of Ethical Business Conduct, an insider trading policy, and a clawback policy for erroneously awarded incentive-based compensation to comply with SEC Rule 10D-1. Agassi Sports Entertainment Corp. operates in the sports entertainment industry.
On October 16, 2026, Agassi Sports Entertainment Corp. converted a $1,000,000 convertible promissory note held by Investments AKA, LLC into 200,000 shares of common stock and warrants to purchase an additional 200,000 shares. Simultaneously, the company sold 300,000 units to Investments AKA for $1,500,000 in cash, with each unit comprising one share and one warrant exercisable at $7.00 per share. Additionally, two accredited investors purchased 65,000 units for $325,000 on August 31 and September 18, 2026, receiving identical warrants subject to a 4.999% ownership blocker. The total gross proceeds from the cash transactions were $1,825,000 at a price of $5.00 per unit. Following these issuances, the company has 13,711,824 shares outstanding. Agassi Sports Entertainment Corp. operates in the sports entertainment industry.
Agassi Sports Entertainment Corp. announced the formation of Let’s Play, LLC as a wholly-owned subsidiary and appointed Jonathan Fornaci as its President on October 1, 2026. The new facilities division aims to build a global network of racket sports clubs through acquisitions, partnerships, master licensing agreements, and hotel collaborations, targeting pickleball and padel markets. This strategic move leverages the Andre Agassi and Stefanie Graf brands to consolidate opportunities in the rapidly growing court sports sector. Agassi Sports Entertainment Corp. operates as a sports entertainment, media, and technology company focused on racket sports.
Agassi Sports Entertainment Corp. entered into a three-year commercial agreement with the United States Tennis Association (USTA) on August 6, 2026. The deal grants Agassi access to USTA’s proprietary training content and coaching methodologies to train its AI-powered mobile application for swing analysis and equipment recommendations. In exchange, Agassi will provide complimentary subscriptions to USTA Coaching members, offer discounts to USTA members, share a percentage of net revenues generated from these users, and make executives Darren Cahill and Andre Agassi available as speakers at USTA events. The agreement includes brand licensing rights and promotional commitments from USTA. This partnership integrates established tennis coaching philosophy into Agassi’s digital platform strategy. Agassi Sports Entertainment Corp. operates in the sports entertainment, media, and technology sector, focusing on racket sports.