Digital Brands Group provided an investor update regarding its $165 million two-year binding contract to supply apparel, footwear, and toiletries to 771,481 U.S. residents re-entering the workforce. The company secured $3.3 million in guaranteed cash flow for the period ending December 31, 2026, forecasting a 15% to 18% cash flow margin on total units of 23,915,880. Concurrently, the Board is evaluating a proposal from an existing shareholder with over $1 billion in net worth to acquire all outstanding common stock for $77.58 per share in cash. A 60-day go-shop period ending October 5, 2026, allows the Board and financial advisor Roth Capital Partners to seek competing bids and conduct due diligence before finalizing a strategic alternative. Digital Brands Group operates a curated portfolio of luxury and lifestyle apparel brands leveraging a digitally native e-commerce ecosystem.

Digital Brands Group, Inc. executed a binding contract guaranteeing $3.3 million in cash flow for its U.S. Program from September 1 through December 31, 2026. This amount represents the first tranche from two markets within a larger $165 million initiative spanning the next two years. The company expects this guaranteed cash flow to increase significantly every quarter over the program's duration. Digital Brands Group operates in the apparel industry, offering clothing through direct-to-consumer and wholesale channels.

Digital Brands Group announced a press release forecasting positive cash flow starting in September, driven by its collegiate program and expanding government contracts. The company describes this as a major financial turnaround. Digital Brands Group operates a curated portfolio of luxury and lifestyle apparel brands, leveraging a digitally native e-commerce ecosystem and selective wholesale distribution channels to drive direct-to-consumer scale.

Digital Brands Group, Inc. entered into a Securities Purchase Agreement on July 23, 2026, involving the issuance of a $3,529,412 unsecured convertible promissory note to a purchaser. The note matures on January 23, 2027, with scheduled repayments of $1,000,000 in October, November, and December 2026, and a final payment of $529,412 in January 2027. Additionally, the company entered into an Equity Line of Credit (ELOC) allowing the purchaser to buy up to $100,000,000 of common stock at 95% of the applicable lowest daily VWAP or lowest traded price. Aegis Capital Corp. was engaged as the sole placement agent. Digital Brands Group, Inc. is a digital marketing and brand management company.

On July 15, 2026, the board of directors approved a 1-for-40 reverse stock split of the company's common stock to increase the closing bid price above $1.00 and maintain Nasdaq compliance. The split becomes effective at 12:01 a.m. ET on July 24, 2026, reducing the authorized share count from 1,000,000,000 to 25,000,000 and the outstanding shares from approximately 23 million to approximately 575,000. Proportionate adjustments will be applied to equity awards, warrants, and convertible preferred stock. The par value remains $0.0001 per share. Digital Brands Group operates in the eCommerce and fashion industry, offering apparel through direct-to-consumer and wholesale channels.