HARLEY-DAVIDSON, INC. (HOG)
Motorcycles, Bicycles & Parts
Latest Price
$27.57
TTM P/E
15.32
Normalized P/E
7.57
Div Yield
2.67%
Book Value
29.49
P/B Ratio
0.93
Valuation metrics
adjust assumptions →EPS: $2.78
Book value / share: $28.13
Formula: √(22.5 × EPS × BVPS)
Graham Number
$41.94
+52% upside
Norm. op. income: $556M (median of 7yr)
Tax rate: 21%
Discount rate: 10%
Growth assumption: zero (EPV is a no-growth value)
Earnings Power Value
$40.61
+47% upside
Base FCF: $547M (median of recent 5yr)
Growth: 5%/yr (median YOY, capped at 25%)
Discount rate: 10%
Terminal growth: 3%
Projection horizon: 10 years
DCF Fair Value
$84.73
+207% upside
EPS: $2.78
Target P/E: 8×
Formula: EPS × P/E
P/E Fair Value
$22.24
19% downside
Institutional Ownership
100.0% held by institutions| Institution | Shares | Value | Ownership % | Change | Filing Date |
|---|---|---|---|---|---|
| BlackRock, Inc. | 10.20M | $249.0M | 9.48% | -409.8K | 2026-06-30 |
| DONALD SMITH & CO., INC. | 9.28M | $226.0M | 8.63% | -737.8K | 2026-06-30 |
| DIMENSIONAL FUND ADVISORS LP | 5.97M | $145.0M | 5.55% | +123.4K | 2026-06-30 |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 5.63M | $137.0M | 5.23% | +341.5K | 2026-06-30 |
| AMERICAN CENTURY COMPANIES INC | 5.35M | $130.0M | 4.98% | +594.8K | 2026-06-30 |
| LSV ASSET MANAGEMENT | 5.08M | $124.0M | 4.72% | -93.0K | 2026-06-30 |
| VANGUARD CAPITAL MANAGEMENT LLC | 4.75M | $116.0M | 4.41% | -313.9K | 2026-06-30 |
| FIFTHDELTA Ltd | 4.37M | $106.0M | 4.07% | +2.24M | 2026-06-30 |
| STATE STREET CORP | 4.24M | $103.0M | 3.94% | +440.9K | 2026-06-30 |
| GEODE CAPITAL MANAGEMENT, LLC | 3.00M | $73.0M | 2.79% | +710.3K | 2026-06-30 |