MediaAlpha, Inc. entered into an Assignment, Assumption and Termination Agreement on September 9, 2026, to purchase the Tax Receivables Agreement (TRA) interests held by Parallaxes Mars LLC entities for $12.0 million in cash. This transaction represents a discount of $10.7 million, or 47%, relative to the estimated value of these liabilities as of June 30, 2026. Prior to the purchase, the total estimated future TRA liability was $54.7 million, with $22.7 million attributable to the sold interests. Following this transaction, the company estimates its remaining TRA liability will be approximately $32 million as of September 30, 2026. The deal was approved by independent directors and funded using subsidiary cash balances distributed from QL Holdings LLC. MediaAlpha operates in the insurance technology sector, providing marketing and data solutions for the life insurance industry.

MediaAlpha announced that Patrick Thompson will step down as Chief Financial Officer effective October 1, 2026, with Tigran Sinanyan succeeding him in the role. Sinanyan, who previously served as CFO from 2015 to 2021 and rejoined as SVP of Finance in July 2025, will receive an annual base salary of $475,000 and a target bonus of $293,200 for 2026. Thompson will remain with the company until October 30, 2026, serving as a consultant through February 2027 to ensure a smooth transition. The filing also includes an updated third quarter 2026 guidance update, stating that revenue, contribution, and adjusted EBITDA are expected to be at or above the top end of previously disclosed ranges. MediaAlpha operates in the insurance technology sector as a programmatic customer acquisition platform connecting carriers with online shoppers.

MediaAlpha reported second quarter 2026 financial results on July 29, 2026, achieving record revenue of $316.9 million, a 26% year-over-year increase. Net income turned positive at $41.8 million compared to a net loss of $(22.5) million in the prior year period, while Adjusted EBITDA rose 19% to $29.3 million. The company repurchased approximately 2.2 million shares for $20 million during the quarter and reduced its Tax Receivables Agreement liability by paying $31 million against a book value of $69 million. Management provided third quarter revenue guidance between $330 million and $355 million, representing mid-point growth of 12% year-over-year. MediaAlpha operates as an insurance industry programmatic customer acquisition platform connecting carriers with online shoppers.

MediaAlpha, Inc. entered into an Assignment, Assumption and Termination Agreement on June 25, 2026, to purchase Insignia's interest in its Tax Receivables Agreement (TRA) for $31.0 million in cash. This transaction represents a 55% discount to the estimated total value of Insignia's interest as of March 31, 2026, which was $68.7 million. Following this transaction, the Company's total remaining liability under the TRA is estimated to be approximately $55.0 million as of June 30, 2026. MediaAlpha, Inc. operates in the advertising technology industry and provides a digital marketing platform for insurance and healthcare sectors.