Naploy Corp. (NPLY)
Business Summary
Naploy Corp. operates in the digital health and health information industry, focused on launching a news blog that provides the latest updates on health-related topics, including medical breakthroughs, healthy lifestyle tips, and updates on healthcare policies. The COVID-19 pandemic significantly impacted the healthcare industry and changed how healthcare services are delivered, including through mobile applications that offer online information help services for finding medical institutions. The pandemic increased demand for healthcare services, with many people turning to mobile apps to find information about medical institutions and services, and safety concerns led many people to hesitate to visit medical institutions in person, with mobile apps offering information about medical institutions and their safety protocols helping to alleviate these concerns. The health app market is highly competitive, with many established players and new entrants vying for a share of the market, and as demand for health-related apps continues to grow, competition in this space is likely to remain fierce.
The health app market is highly competitive, with many established players and new entrants vying for a share of the market. Major competitors in the field of health apps include Zocdoc, Healthgrades, and WebMD. In addition to these major players, there are many other health apps on the market that offer a variety of features. Through its marketing strategy and continuous development of new features, the company believes that its mobile app can succeed in the health market.
Naploy Corp. generates revenue primarily through advertising placement on the website https://naploy.com/ during the term of arrangement, with revenue generally recognized ratably over the contract term beginning on the commencement date of each contract, which is the date the contract is signed with the customer. Agreements generally have terms ranging from one month to one year. The company also offers paid contextual advertising services for medical institutions on its Naploy app's news blog through banner ads and pop-up ads. The company offers a Clinic Search feature that allows clients to contact the company and send a request for searching clinics and proper medical services that suit their needs for a fee. The company is offering its services to clients in Nigeria and then plans to spread its services in other African countries. The company's primary focus is on launching a news blog that provides the latest updates on health-related topics, including but not limited to medical breakthroughs, healthy lifestyle tips, and updates on healthcare policies.
The Naploy App is the company's go-to source for the latest health news and updates, offering an article library-News Blog that deals with the most common health topics, covering diverse health related concerns such as nutrition and diet, fitness, weight control, diseases, disease management, societal trends affecting health, analysis about health, business of health and health research. The app is available for both Android and iOS mobile operating systems and provides quick access to a vast healthcare and medical database. One of the main App features is Symptom Diagnostic, an advanced tool that uses high-grade AI technology to provide diagnoses. To begin, users enter their age and gender, after which they can select or type in their symptoms, intensity and duration, followed by more questions to determine which symptom is bothering them the most and if they are on meds and/or have had any conditions in the past. Thereafter, it gives a list of possible conditions (about 5, starting with the most likely) which users can then click on and find more details about the disease. The Naploy App includes a convenient Clinic Search feature that allows clients to contact the company and send a request for searching the clinics and proper medical services that suit their needs for a fee. Through this feature, clients can request information about the type of treatment they need, as well as leave their phone number and email. The company's team then contacts the client to clarify all the necessary details about their diagnosis and treatment needs, and expert managers provide information about the best medical institutions for the client, including details about the location, clinic licenses, doctors, and ratings of medical institutions. The company also offers paid contextual advertising services for medical institutions on its Naploy app's news blog through banner ads, which consist of static or animated images or media placed in high-visibility areas, and pop-up ads, which appear in the center of the screen, drawing the attention of customers.
The Naploy app was officially launched on the Apple Store and Play Store on July 24, 2023. To date, the company has more than 10 active users 1. The company has purchased the mobile application and website for iOS and Android platforms for total consideration of US $45,000 2. In June 2023 the company acquired mobile application and website for $45,000 3, which is being amortized over a five-year life 4. The accumulated amortization was $27,375 5 and $18,375 6 as of July 31, 2026 and 2025, respectively. The company has no employees, only its officers and Directors - Mr. Frederick Sidney Reinhard Arnold and Mr. Rafael Angel Ulloa Bonilla. The company intends to hire freelance managers once it has its first client and establishes its initial client base, and intends to engage with these managers by formalizing freelance agreements. Within two-three years after the success of the Nigerian market, the company intends to popularize the application to other African countries, starting with neighboring Benin, Chad, Cameroon and Niger. Furthermore, potential target countries for expansion could encompass regions such as Kenya, South Africa, and Ethiopia.
During the years ended July 31, 2026 and 2025, the company generated $18,097 7 and $7,950 8 of revenue, respectively. Revenue increased by $10,147 9, or 127.6% 10, for the fiscal year ended July 31, 2026 compared to the fiscal year ended July 31, 2025. This increase in revenue was due to start of sales of the company's services in October 2024. Total operating expenses for the years ended July 31, 2026 and 2025, were $49,773 11 and $28,664 12, respectively, which were comprised of amortization expense ($9,000 13 - July 31, 2026 and $9,000 14 - July 31, 2025); general and administrative fees of the Company ($21,064 15 – July 31, 2026 and $88 16 - July 31, 2025); and professional fees ($19,709 17 - July 31, 2026 and $19,576 18 - July 31, 2025). Operating expenses increased by $21,108 19, or 73.6% 20, for the fiscal year ended July 31, 2026 compared to the fiscal year ended July 31, 2025. As a result of the above, the company recorded a net loss of $31,676 21 and $20,714 22 for the years ended July 31, 2026 and 2025, respectively.
Business Outlook & Financial Sufficiency
The company intends to continuously make improvements, maintenances and expand of its application as well as develop complementary products and services for its consumers. Within two-three years after the success of the Nigerian market, the company intends to popularize the application to other African countries, starting with neighboring Benin, Chad, Cameroon and Niger. Furthermore, potential target countries for expansion could encompass regions such as Kenya, South Africa, and Ethiopia. The company intends to evaluate the market readiness and demand within these countries and strategically expand its services to cater to these regions, ensuring the compatibility of the online health platform with the local healthcare landscapes and technological infrastructure.
The company plans to further develop and expand the application's functionality by integrating new and beneficial features and systems that will enhance the experience for its potential customers. Here are some of the technologies that the company intends successfully to implement in its mobile application (during 1-18 months): Improvement of the implemented AI technology, which is in the process of being fully implemented, revision and will undergo continuous refinement and improvement to ensure the highest level of performance; Map View, which will enable clients to view medical institutions on a map and get directions to the chosen location; Reviews, which will provide a review section where clients can read reviews of medical institutions left by other users and leave their own reviews; Booking Services, allowing clients to book appointments with medical professionals or reserve hospital rooms; Notifications, which will send notifications to clients regarding new medical institutions added to the database or promotions and deals available at certain institutions; Marketing Opportunities, which will offer marketing opportunities for medical institutions, including sponsored listings and targeted advertising; Body map symptom checker, which allows users to select the specific area of their body where they are experiencing symptoms and then select the symptoms they are experiencing from a list of options associated with that area; Personal health tracker, which can help users track their personal health by allowing them to input their health data such as blood pressure, blood sugar, and weight, and keep track of their progress over time, with users able to set health goals, receive notifications, and view progress reports; Medicine reminder, which helps users keep track of their medication schedules, with users able to set reminders for when to take their medications and the app sending notifications accordingly; and Language translation, which allows users to translate medical terms, instructions, and prescriptions into their preferred language.
In future the additional source of revenue could be through other services: Subscription Model, which will offer a subscription model for clients who need ongoing support from the company's team in finding medical institutions for their specific needs, with the subscription fee providing access to the team's expertise and support, starting from $70 23 per month, with prices varying based on the level of support required; Referral fees, where the app can earn referral fees from medical institutions for each new patient that the app directs to them, which could include fees for booking appointments or fees for any services provided by the medical institution, with prices for referral fees varying depending on the type of service provided and the level of commission offered, at 5%-15% 24 of the total cost of service; and Data analytics, where the app can collect and analyze user data to provide insights to healthcare providers and researchers, which could include anonymized data on user demographics, medical conditions, and treatment outcomes, with the app able to charge fees to healthcare providers and researchers for access to this data, at $200-$2,000 25 per report, depending on the level of detail and analysis provided. As of the current date, Naploy Corp. does not have any material contracts or letters of intent with medical institutions for referral arrangements. The revenue model relies on potential future collaborations with medical institutions, and the company will ensure that any such agreements comply with regulatory requirements.
The company's prices for services are: Advertising at $0.50-$1.00 26 per click or monthly advertising $150-$1,000 27; and Clinic Search starting at $50-$500 28 per search, with prices varying based on the complexity of the search and level of support required. The prices for services and prices for services in the future are based on estimated ranges derived from market research, industry benchmarks, and an assessment of the value provided by the company's services. These figures are not static and may be subject to change based on various factors, including market conditions, service enhancements, and feedback from clients.
The company plans to implement a multi-faceted marketing and sales strategy. Digital Marketing: The company will use various digital marketing techniques to reach its target audience, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and email marketing, using relevant keywords and phrases to optimize the app's visibility on search engines and social media platforms, and using targeted email marketing campaigns to promote the app to potential users. Content Marketing: The company will develop a content marketing strategy that focuses on creating valuable and informative content related to healthcare, medical institutions, and related topics, published on the company's website and social media platforms, and shared with relevant online communities and groups. Influencer Marketing: The company will work with healthcare influencers and bloggers to promote the app and reach a wider audience, collaborating with influencers to develop content related to the app and its features and encouraging them to share their experiences with the app with their followers. Partnering with Medical Institutions: The company will partner in future with medical institutions such as hospitals, clinics, and healthcare centers to promote the app to their patients. The company also plans to invite new clients via word-of-mouth referrals and to place outdoor display advertisements in public transportation terminals and residential complexes in selected cities. The company is going to spend some part of proceeds on the development of its website and mobile application and extension of functionality in order to attract more potential customers and to make its services more desirable.
The company is a development stage corporation with limited operations and no sufficient revenues from its business operations. The company's auditors have issued a going concern opinion, meaning that the auditors believe there is substantial doubt that the company can continue as an on-going business for the next twelve months. The company does not anticipate that it will generate significant revenues until it has raised the funds necessary to conduct a marketing program. There is no assurance the company will ever generate revenue even if it raised all necessary funds. To meet its need for cash the company is attempting to raise money from this offering. The company believes that it will be able to raise enough money through this offering to expand operations but cannot guarantee that once it expands operations it will stay in business after doing so. If the company is unable to successfully find enough customers, it may quickly use up the proceeds from this offering and will need to find alternative sources. In case the company needs additional financing, Mr. Ulloa Bonilla agreed to loan the company funds to implement its business plan.
The company has limited operating history upon which an evaluation of its future prospects can be made. Based upon current plans, the company expects to incur operating losses in future periods as it incurs significant expenses associated with the initial start-up of its business. Further, the company cannot guarantee that it will be successful in realizing revenues or in achieving or sustaining positive cash flow at any time in the future. Any such failure could result in the possible closure of the company's business or force it to seek additional capital through loans or additional sales of its equity securities to continue business operations, which would dilute the value of its shares.
Management Sentiments & Priorities
Management's message to shareholders emphasizes that Naploy Corp. is a development stage corporation with limited operations and no sufficient revenues from its business operations, and that the company's auditors have issued a going concern opinion, meaning that the auditors believe there is substantial doubt that the company can continue as an on-going business for the next twelve months. Management states that the company does not anticipate that it will generate significant revenues until it has raised the funds necessary to conduct a marketing program, and that there is no assurance the company will ever generate revenue even if it raised all necessary funds. To meet its need for cash the company is attempting to raise money from this offering, and management believes that it will be able to raise enough money through this offering to expand operations but cannot guarantee that once it expands operations it will stay in business after doing so. If the company is unable to successfully find enough customers, it may quickly use up the proceeds from this offering and will need to find alternative sources, and in case the company needs additional financing, Mr. Ulloa Bonilla agreed to loan the company funds to implement its business plan. The company's strategic priorities for the period ahead center on launching and expanding its health news blog and mobile application, growing its user base and monetizing through advertising and Clinic Search services, and expanding geographically within Africa. Management has identified that the company intends to continuously make improvements, maintenances and expand of its application as well as develop complementary products and services for its consumers, and within two-three years after the success of the Nigerian market, the company intends to popularize the application to other African countries, starting with neighboring Benin, Chad, Cameroon and Niger, with potential target countries for expansion encompassing regions such as Kenya, South Africa, and Ethiopia. The company also plans to further develop and expand the application's functionality by integrating new and beneficial features and systems that will enhance the experience for its potential customers, including improvement of the implemented AI technology, Map View, Reviews, Booking Services, Notifications, Marketing Opportunities, Body map symptom checker, Personal health tracker, Medicine reminder, and Language translation, during 1-18 months 31. Management has stated that the company is going to spend some part of proceeds on the development of its website and mobile application and extension of functionality in order to attract more potential customers and to make its services more desirable.
Financial Details
Total revenues were $18,097 32 for the fiscal year ended July 31, 2026, compared to $7,950 33 for the fiscal year ended July 31, 2025, an increase of $10,147 34, or 127.6% 35. Net loss was $31,676 36 for the fiscal year ended July 31, 2026, compared to $20,714 37 for the fiscal year ended July 31, 2025. Net loss per share, basic and diluted, was $(0.01) 38 for the fiscal year ended July 31, 2026, compared to $(0.01) 39 for the fiscal year ended July 31, 2025. Total operating expenses were $49,773 40 for the fiscal year ended July 31, 2026, compared to $28,664 41 for the fiscal year ended July 31, 2025, an increase of $21,108 42, or 73.6% 43. Operating expenses comprised amortization expense of $9,000 44 for the fiscal year ended July 31, 2026 and $9,000 45 for the fiscal year ended July 31, 2025; general and administrative fees of $21,064 46 for the fiscal year ended July 31, 2026 and $88 47 for the fiscal year ended July 31, 2025; and professional fees of $19,709 48 for the fiscal year ended July 31, 2026 and $19,576 49 for the fiscal year ended July 31, 2025. As of July 31, 2026, total assets were $57,853 50, comprised of $40,228 51 in current assets and $17,625 52 in intangible assets. As of July 31, 2026, current liabilities were $100,657 53 and stockholders' deficit was $42,804 54. As of July 31, 2025, total assets were $59,342 55, comprised of $32,717 56 in current assets and $26,625 57 in intangible assets. As of July 31, 2025, current liabilities were $70,470 58 and stockholders' equity was $11,128 59. Net cash used in operating activities was $13,651 60 for the fiscal year ended July 31, 2026, compared to $21,165 61 for the fiscal year ended July 31, 2025. Net cash provided by financing activities was $21,162 62 for the fiscal year ended July 31, 2026, comprised of amounts due to related-party, compared to $1,537 63 for the fiscal year ended July 31, 2025, comprised of amounts due to related-party of $162 64 and proceeds from sale of common stock of $1,375 65. Cash at end of year was $20,228 66 as of July 31, 2026, compared to $12,717 67 as of July 31, 2025. The company had an accumulated deficit of $79,071 68 as of July 31, 2026. The company operates and manages its business as one reportable and operating segment 69.
Risk Factors
The company's auditors have issued a going concern opinion, meaning that the auditors believe there is substantial doubt that the company can continue as an on-going business for the next twelve months, as the company incurred a net loss of $31,676 29 and had an accumulated deficit of $79,071 30 as of July 31, 2026. The company has limited operating history upon which an evaluation of its future prospects can be made, and based upon current plans, the company expects to incur operating losses in future periods as it incurs significant expenses associated with the initial start-up of its business. The company cannot guarantee that it will be successful in realizing revenues or in achieving or sustaining positive cash flow at any time in the future, and any such failure could result in the possible closure of the company's business or force it to seek additional capital through loans or additional sales of its equity securities to continue business operations, which would dilute the value of its shares. The health app market is highly competitive, with many established players and new entrants vying for a share of the market, and major competitors in the field of health apps include Zocdoc, Healthgrades, and WebMD, and as the demand for health-related apps continues to grow, the competition in this space is likely to remain fierce. The company has no employees, only its officers and Directors - Mr. Frederick Sidney Reinhard Arnold and Mr. Rafael Angel Ulloa Bonilla, and the company has determined that there were control deficiencies that constituted material weaknesses, including that the company does not have an adequate internal control structure or adequate oversight over financial reporting, as the company has only one member of management who is also the company's sole director, therefore the company lacks adequate segregation of duties, and the company currently has no Audit Committee. The company also lacks appropriate information technology controls, as there is no formal procedure or evidence of normal backup of the company's data or off-site storage of data in the event of theft, misplacement, or loss due to unmitigated factors.
References
- [1] Item 1, Business — Our Mobile Application and the Process
- [2] Item 1, Business — Description of Business
- [3] Item 8, Note 5 — Intangible Assets
- [4] Item 8, Note 5 — Intangible Assets
- [5] Item 8, Note 5 — Intangible Assets
- [6] Item 8, Note 5 — Intangible Assets
- [7] Item 7, MD&A — Results of Operations
- [8] Item 7, MD&A — Results of Operations
- [9] Item 7, MD&A — Results of Operations
- [10] Item 7, MD&A — Results of Operations
- [11] Item 7, MD&A — Results of Operations
- [12] Item 7, MD&A — Results of Operations
- [13] Item 7, MD&A — Results of Operations
- [14] Item 7, MD&A — Results of Operations
- [15] Item 7, MD&A — Results of Operations
- [16] Item 7, MD&A — Results of Operations
- [17] Item 7, MD&A — Results of Operations
- [18] Item 7, MD&A — Results of Operations
- [19] Item 7, MD&A — Results of Operations
- [20] Item 7, MD&A — Results of Operations
- [21] Item 7, MD&A — Results of Operations
- [22] Item 7, MD&A — Results of Operations
- [23] Item 1, Business — Revenue
- [24] Item 1, Business — Revenue
- [25] Item 1, Business — Revenue
- [26] Item 1, Business — Revenue
- [27] Item 1, Business — Revenue
- [28] Item 1, Business — Revenue
- [29] Item 8, Report of Independent Registered Public Accounting Firm — Going Concern
- [30] Item 8, Note 2 — Going Concern
- [31] Item 1, Business — Our Mobile Application and the Process
- [32] Item 8, Statements of Operations
- [33] Item 8, Statements of Operations
- [34] Item 7, MD&A — Results of Operations
- [35] Item 7, MD&A — Results of Operations
- [36] Item 8, Statements of Operations
- [37] Item 8, Statements of Operations
- [38] Item 8, Statements of Operations
- [39] Item 8, Statements of Operations
- [40] Item 8, Statements of Operations
- [41] Item 8, Statements of Operations
- [42] Item 7, MD&A — Results of Operations
- [43] Item 7, MD&A — Results of Operations
- [44] Item 8, Statements of Operations
- [45] Item 8, Statements of Operations
- [46] Item 8, Statements of Operations
- [47] Item 8, Statements of Operations
- [48] Item 8, Statements of Operations
- [49] Item 8, Statements of Operations
- [50] Item 7, MD&A — Liquidity and Capital Resources
- [51] Item 7, MD&A — Liquidity and Capital Resources
- [52] Item 7, MD&A — Liquidity and Capital Resources
- [53] Item 7, MD&A — Liquidity and Capital Resources
- [54] Item 7, MD&A — Liquidity and Capital Resources
- [55] Item 7, MD&A — Liquidity and Capital Resources
- [56] Item 7, MD&A — Liquidity and Capital Resources
- [57] Item 7, MD&A — Liquidity and Capital Resources
- [58] Item 7, MD&A — Liquidity and Capital Resources
- [59] Item 7, MD&A — Liquidity and Capital Resources
- [60] Item 7, MD&A — Cash Flows from Operating Activities
- [61] Item 7, MD&A — Cash Flows from Operating Activities
- [62] Item 7, MD&A — Cash Flows from Financing Activities
- [63] Item 7, MD&A — Cash Flows from Financing Activities
- [64] Item 7, MD&A — Cash Flows from Financing Activities
- [65] Item 7, MD&A — Cash Flows from Financing Activities
- [66] Item 8, Balance Sheets
- [67] Item 8, Balance Sheets
- [68] Item 8, Note 2 — Going Concern
- [69] Item 8, Note 4 — Segmented Information
Analysis on 10/30/2026