PROG Holdings, Inc. (PRG)

Services-Equipment Rental & Leasing, NEC

Latest Price

$29.61

TTM P/E

8.20

Normalized P/E

9.12

TTM Div Yield

1.82%

Fwd Div Yield

1.89%

Book Value

20.10

P/B Ratio

1.47

Valuation metrics

EPS: $3.59

Book value / share: $18.86

Formula: √(22.5 × EPS × BVPS)

Graham Number

$39.03

+32% upside

Norm. op. income: $216M (median of 6yr)

Tax rate: 29%

Discount rate: 10%

Growth assumption: zero (EPV is a no-growth value)

Earnings Power Value

$31.70

+8% upside

Base FCF: $233M (median of recent 5yr)

Growth: -15%/yr (median YOY, capped at 25%)

Discount rate: 10%

Terminal growth: 3%

Projection horizon: 10 years

DCF Fair Value

$17.82

40% downside

EPS: $3.59

Target P/E: 9×

Formula: EPS × P/E

P/E Fair Value

$32.31

+10% upside

100.0% held by institutions

Institution	Shares	Value	Ownership %	Change	Filing Date
BlackRock, Inc.	6.84M	$318.0M	17.18%	+616.3K	2026-06-30
Vanguard Portfolio Management LLC	2.51M	$116.0M	6.30%	+39.9K	2026-06-30
State Street Corp	1.73M	$80.0M	4.33%	+56.7K	2026-06-30
Vanguard Capital Management LLC	1.70M	$79.0M	4.28%	+31.1K	2026-06-30
Allianz Asset Management GmbH	1.49M	$64.0M	3.74%	+123.9K	2026-06-30
Dimensional Fund Advisors LP	1.33M	$61.0M	3.33%	+72.1K	2026-06-30
Lsv Asset Management	1.17M	$54.0M	2.93%	-11.8K	2026-06-30
FMR LLC	1.17M	$54.0M	2.93%	+9.3K	2026-06-30
Morgan Stanley	1.05M	$48.0M	2.64%	+128.1K	2026-06-30
Geode Capital Management, LLC	1.01M	$47.0M	2.54%	+43.5K	2026-06-30