Rocky Brands, Inc. (RCKY)

Current price: $44.57

These defaults work well for most companies. Only adjust them if you have a specific view on this business's risk profile or long-term growth prospects.

Discount Rate

Your required annual return on investmentTerminal Growth Rate

Long-run growth rate beyond projection period (≤ GDP growth)

Graham Number

√(22.5 × EPS × Book Value per Share)

$47.30

+6% upside

Earnings Power Value

Normalized after-tax earnings ÷ required return (zero-growth)

$21.48

52% downside

DCF Fair Value

Projected free cash flow discounted to present value + terminal value

$52.80

+18% upside

Free cash flow has been highly variable — this estimate carries more uncertainty than usual.

P/E Fair Value

Earnings per share × target P/E multiple

$44.40

0% downside

Target P/E Multiple

Long-run historical average: 17×

Valuation estimates are models, not investment advice. They are highly sensitive to the assumptions chosen and carry significant uncertainty. Past fundamentals do not guarantee future performance.