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Grand Canyon Education, Inc.

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Business Summary

Grand Canyon Education, Inc. operates as a publicly traded education services company dedicated to serving colleges and universities, having developed significant technological solutions, infrastructure, and operational processes to provide services to these institutions on a large scale. The company provides education services to 20 university partners across the United States as of December 31, 2025, with its most significant partner being Grand Canyon University, an Arizona non-profit corporation that offers graduate and undergraduate degree programs, emphases, and certificates across ten colleges both online and on ground. The education services market is highly fragmented and subject to evolving technology, shifting needs of students and educators, and introductions of new delivery modalities, with competition based on reputation and brand awareness, quality of university partner base and performance track record, effectiveness of marketing and sales efforts, robustness and evolution of technology solutions, breadth and depth of services offerings, convenient and dependable access to programs, level of student support services, quality of student and faculty experience, cost of programs, and the time necessary to earn a degree.

The primary competitors in the education services sector have historically included Pearson Online Learning Services, Academic Partnerships, and 2U, Inc., with other competitors including EmbanetCompass and Wiley Education Services. The company believes competitive factors include reputation and brand awareness, quality of university partner base and performance track record, effectiveness of marketing and sales efforts, robustness and evolution of technology solutions, breadth and depth of services offerings, convenient and dependable access to programs, level of student support services, quality of student and faculty experience, cost of programs, and the time necessary to earn a degree. The company has invested more than $350.0 million in the last 17 years in technology, which includes the cost to develop systems that automate key processes and enable scaling to hundreds of thousands of students.

The company generates all of its revenue through services agreements with its university partners, pursuant to which it provides integrated technology and academic services, marketing and communication services, and as applicable, certain back office services in return for a percentage of tuition and fee revenue. The services agreements have a single performance obligation, as the promises to provide the identified services are not distinct within the context of these agreements, and service revenue is recognized over time using the output method of measuring progress towards complete satisfaction of the single performance obligation. The service fees are variable in nature, dependent upon the number of students attending the university partner's program and revenues generated from those students during the service period, and there are no refunds or return rights under the services agreements. The company's most significant university partner is Grand Canyon University, and as of December 31, 2025, GCE provided education services and support to over 136,200 students with more than 131,800 students enrolled in GCU's programs, emphases, and certificates.

The company provides a comprehensive suite of services including technology and academic services, counseling services and support, marketing and communication services, and back-office services. Technology and academic services include ongoing maintenance of educational infrastructure, online course delivery and management through its proprietary learning management system called Halo, artificial intelligence tools including its proprietary Mosaic platform, internal administration systems, infrastructure including two data centers, 18/7 technical support for students and faculty, program and curriculum design and conversion services, faculty recruitment and training, class scheduling, and skills and simulation lab sites. Counseling services and support include one-on-one admissions, schedule and financial counseling, financial aid processing including awarding, certifying, originating and disbursing Title IV program funds, and field experience counseling. Marketing and communication services include lead acquisition, lifecycle-based digital communication strategies, brand identity and creative strategy, media planning and strategy, video and content production, business intelligence and analytics, and market research and insights. Back-office services provided to GCU include finance and accounting, human resources, audit, and procurement services.

The company's service revenue for the year ended December 31, 2025 was $1,106.1 million , an increase of $73.1 million , or 7.1% , as compared to service revenue of $1,033.0 million for the year ended December 31, 2024. Net income for the year ended December 31, 2025 was $216.2 million , a decrease of $10.0 million , or 4.4% as compared to $226.2 million for the year ended December 31, 2024. The decrease in net income was due primarily to a litigation settlement of $35.0 million recorded in the year ended December 31, 2025 related to the settlement of the qui tam lawsuit. Adjusted EBITDA for the year ended December 31, 2025 was $368.6 million , compared to $340.0 million for the year ended December 31, 2024.

On December 10, 2025, the Board of Directors approved a $300.0 million increase under the company's existing stock repurchase program, reflecting an aggregate authorization for share repurchases since the initiation of the program of $2,545.0 million . During the year ended December 31, 2025, the company repurchased 1,479,796 shares of common stock at an aggregate cost of $255.3 million . Since the initial approval of the share repurchase plan, the company has repurchased 25,363,153 shares of common stock at an aggregate cost of $2,200.6 million . As of December 31, 2025, there remained $344.4 million available under the current share repurchase authorization. The company also opened five new off-campus classroom and laboratory sites in the year ended December 31, 2025, bringing the total number of these sites to 47 as of December 31, 2025.

Service revenue for the year ended December 31, 2025 was $1,106.1 million , an increase of $73.1 million , or 7.1% , compared to $1,033.0 million in the prior year, driven by an increase in partner enrollments of 7.1% to 136,239 at December 31, 2025 as compared to 127,155 at December 31, 2024. Net income was $216.2 million for the year ended December 31, 2025, compared to $226.2 million for the year ended December 31, 2024, a decrease of 4.4% . Operating income was $265.9 million for the year ended December 31, 2025, compared to $275.4 million for the year ended December 31, 2024. Cash provided by operating activities was $273.5 million for the year ended December 31, 2025, compared to $290.0 million for the year ended December 31, 2024.

Business Outlook

A primary growth vector is the expansion of off-campus classroom and laboratory sites, with the company having opened five new sites in the year ended December 31, 2025, bringing the total to 47 sites as of December 31, 2025, and having commitments to add more sites that have not yet commenced as of December 31, 2025. The company plans to add additional off-campus classroom and laboratory sites in Arizona and in other states in the U.S. to accommodate growth plans in 2026 and beyond. Enrollments at off-campus classroom and laboratory sites were 5,738 , an increase of 16.6% over enrollments at December 31, 2024, and excluding sites closed in 2024 to new enrollments, total enrollments at these sites increased 18.7% between years. The company also seeks to add additional university partners and to introduce additional programs with both existing partners and new partners, and may engage with both new and existing university partners to offer healthcare programs, online only or hybrid programs.

Another growth vector is the continued expansion of GCU's online enrollments, which were 107,148 at December 31, 2025, up from 98,597 at December 31, 2024, an increase of 8.7% between years. GCU ground student enrollments were 24,678 at December 31, 2025, up from 24,552 at December 31, 2024. The company has developed a suite of AI tools, including its proprietary Mosaic platform, which provides centralized, secure, and permission-based access for students, faculty, and staff, aiming to improve operational efficiency, enhance academic support, and include training resources to advance AI literacy. The company also designed its own proprietary learning management system called Halo, which is used by all of GCU's students, both online and ground, and was designed as a cloud native application to support small classes that are instructor led, highly interactive, and collaborative.

Technology and academic services expenses as a percentage of revenue decreased by 0.2% to 15.8% for the year ended December 31, 2025, from 16.0% for the year ended December 31, 2024, primarily due to contract modifications for some university partners in which the revenue share percentage was reduced in exchange for the company no longer reimbursing these partners for certain faculty costs. The company anticipates that technology and academic services expenses will increase in the future as it opens more off-site classroom and laboratory sites and due to increased technology costs and curriculum cost reimbursements, and that these costs as a percentage of revenue could grow as these costs grow at rates higher than revenue growth. Counseling services and support expenses as a percentage of revenue decreased 0.3% to 31.0% for the year ended December 31, 2025, from 31.3% for the year ended December 31, 2024, primarily due to the ability to leverage these expenses across an increasing revenue base, though the company anticipates these costs will increase in the future and could increase as a percentage of revenue. Marketing and communication expenses as a percentage of revenue slightly increased by 0.1% to 20.7% for the year ended December 31, 2025, from 20.6% for the year ended December 31, 2024, and the company anticipates these expenses will increase in the future and could increase as a percentage of revenue.

The company intends to continue to spend approximately $30.0 million to $40.0 million per year for capital expenditures, which primarily consist of leasehold improvements and equipment for new off-campus classroom and laboratory sites, as well as purchases of computer equipment, internal use software projects, and furniture and equipment to support increasing employee headcount. The company incurs upfront expenses and capital expenditures prior to an off-campus classroom and laboratory site being opened. Capital expenditures totaled $34.8 million and $37.2 million for the years ended December 31, 2025 and 2024, respectively.

The company's capital allocation strategy includes using a significant portion of its cash flows from operations to repurchase its shares. On December 10, 2025, the Board of Directors approved a $300.0 million increase under the existing stock repurchase program, reflecting an aggregate authorization for share repurchases since the initiation of the program of $2,545.0 million , with a current expiration date of March 1, 2027 . During the year ended December 31, 2025, the company repurchased 1,479,796 shares of common stock at an aggregate cost of $255.3 million . As of December 31, 2025, there remained $344.4 million available under the current share repurchase authorization. The company does not anticipate paying cash dividends on its common stock in the foreseeable future. Share-based compensation expense was $13.6 million for the year ended December 31, 2025.

A significant headwind is the regulatory environment, particularly the One Big Beautiful Bill Act signed on July 4, 2025, which includes amendments to portions of the Higher Education Act of 1965, creating a new Do No Harm accountability framework effective July 2026 that institutions must satisfy at the program level for students to continue receiving Federal Direct Loans. Based on data provided by the ED for students that graduated in 2015-2016, all of the programs that the company provides services to its university partners passed this metric except GCU's Masters in Mental and Social Health programs, and it appears most universities that provide these programs online to working adult students fail this metric. Additionally, GCU currently operates under a provisional program participation agreement that expires on June 30, 2026 , and there can be no assurance that ED will recertify GCU or that it will not impose conditions or other restrictions as a condition of approving any future recertification.

Another constraint is the competitive landscape, with dozens of companies seeking to partner with non-profit schools and state universities to assist in the development and operation of their educational programs, and the education services market is changing and expanding, highly fragmented, and subject to evolving technology. The company faces competition from established companies such as Pearson Online Learning Services, Academic Partnerships, and 2U, Inc., as well as from new entrants and vendors providing some or all of the services the company provides to other segments of the education market. Increased competition may result in changes in the revenue share percentage the company is able to negotiate, longer and more complex sales cycles with prospective university partners, and could cause the company to lose potential university partner opportunities or force it to offer solutions on less favorable economic terms.

Risk Factors

The company earns a large percentage of its revenue through its contractual relationship with GCU, with GCU representing 89.5% and 88.9% of total service revenue for the years ended December 31, 2025 and 2024, respectively, and a decline in GCU's enrollment or termination of the Master Services Agreement could significantly reduce revenue. GCU has the right to terminate the Master Services Agreement after July 1, 2025 upon at least eighteen months prior written notice. The company faces extensive regulatory risk, as GCU currently operates under a provisional program participation agreement that expires on June 30, 2026 , and the One Big Beautiful Bill Act creates a new Do No Harm accountability framework effective July 2026 that could cause programs to lose Federal Direct Loan eligibility if median earnings of program completers fall below benchmarks, with GCU's Masters in Mental and Social Health programs already identified as potentially failing this metric based on 2015-2016 data. The company is subject to the incentive compensation rule, and if it were determined that any compensation practices violated the law, it could experience adverse outcomes in pending litigation and be subject to substantial monetary liabilities, fines, and other sanctions. The company is also subject to risks related to cybersecurity and data security, as it collects and retains large amounts of personal information regarding students and employees, and a major breach, theft, or loss of such information could have a material adverse effect on its reputation and result in increased regulation and costs.

Management Priorities

Management's message emphasizes the company's role as a publicly traded education services company dedicated to serving colleges and universities, having developed significant technological solutions, infrastructure, and operational processes to provide services on a large scale. The key themes include the company's focus on addressing educational challenges such as university education being too expensive, students taking on too much debt, bachelor's degrees taking too long to complete, programs not being targeted enough toward careers, and universities having inadequate counseling and support services. Management highlights the company's investment of more than $350.0 million in the last 17 years in technology, the expansion to 20 university partners, and the growth in enrollments to over 136,200 students. The strategic priorities emphasized for the period ahead include adding additional university partners, introducing additional programs with both existing and new partners, expanding off-campus classroom and laboratory sites, and continuing to invest in technology including AI tools and the proprietary Halo learning management system. Management also emphasizes the company's commitment to social responsibility and human capital development, with the Chief Executive Officer's compensation tied to success in these areas, and highlights community involvement including 1,535 home renovation projects completed with Habitat for Humanity and 39,155 hours logged by volunteers.

View Source Annual Report on SEC.gov ↗

References

  1. [1] Item 1, Business — Overview
  2. [2] Item 1, Business — Our Business
  3. [3] Item 1, Business — Overview
  4. [4] Item 1, Business — Overview
  5. [5] Item 7, MD&A — Results of Operations
  6. [6] Item 7, MD&A — Results of Operations
  7. [7] Item 7, MD&A — Results of Operations
  8. [8] Item 7, MD&A — Results of Operations
  9. [9] Item 7, MD&A — Results of Operations
  10. [10] Item 7, MD&A — Results of Operations
  11. [11] Item 7, MD&A — Results of Operations
  12. [12] Item 7, MD&A — Results of Operations
  13. [13] Item 7, MD&A — Results of Operations
  14. [14] Item 7, MD&A — Adjusted EBITDA
  15. [15] Item 7, MD&A — Adjusted EBITDA
  16. [16] Item 5, Purchases of Equity Securities
  17. [17] Item 5, Purchases of Equity Securities
  18. [18] Item 5, Purchases of Equity Securities
  19. [19] Item 5, Purchases of Equity Securities
  20. [20] Item 5, Purchases of Equity Securities
  21. [21] Item 5, Purchases of Equity Securities
  22. [22] Item 5, Purchases of Equity Securities
  23. [23] Item 7, MD&A — Results of Operations
  24. [24] Item 8, Consolidated Income Statements
  25. [25] Item 7, MD&A — Results of Operations
  26. [26] Item 7, MD&A — Results of Operations
  27. [27] Item 8, Consolidated Income Statements
  28. [28] Item 7, MD&A — Results of Operations
  29. [29] Item 7, MD&A — Results of Operations
  30. [30] Item 7, MD&A — Results of Operations
  31. [31] Item 8, Consolidated Income Statements
  32. [32] Item 8, Consolidated Income Statements
  33. [33] Item 7, MD&A — Results of Operations
  34. [34] Item 8, Consolidated Income Statements
  35. [35] Item 8, Consolidated Income Statements
  36. [36] Item 8, Consolidated Statements of Cash Flows
  37. [37] Item 8, Consolidated Statements of Cash Flows
  38. [38] Item 7, MD&A — Results of Operations
  39. [39] Item 7, MD&A — Results of Operations
  40. [40] Item 7, MD&A — Results of Operations
  41. [41] Item 7, MD&A — Results of Operations
  42. [42] Item 7, MD&A — Results of Operations
  43. [43] Item 7, MD&A — Results of Operations
  44. [44] Item 7, MD&A — Results of Operations
  45. [45] Item 7, MD&A — Results of Operations
  46. [46] Item 7, MD&A — Results of Operations
  47. [47] Item 7, MD&A — Results of Operations
  48. [48] Item 7, MD&A — Results of Operations
  49. [49] Item 7, MD&A — Results of Operations
  50. [50] Item 7, MD&A — Results of Operations
  51. [51] Item 7, MD&A — Results of Operations
  52. [52] Item 7, MD&A — Results of Operations
  53. [53] Item 7, MD&A — Results of Operations
  54. [54] Item 7, MD&A — Results of Operations
  55. [55] Item 7, MD&A — Results of Operations
  56. [56] Item 7, MD&A — Liquidity and Capital Resources
  57. [57] Item 8, Consolidated Statements of Cash Flows
  58. [58] Item 8, Consolidated Statements of Cash Flows
  59. [59] Item 5, Purchases of Equity Securities
  60. [60] Item 5, Purchases of Equity Securities
  61. [61] Item 5, Purchases of Equity Securities
  62. [62] Item 5, Purchases of Equity Securities
  63. [63] Item 5, Purchases of Equity Securities
  64. [64] Item 5, Purchases of Equity Securities
  65. [65] Item 8, Note 11 — Share-Based Compensation
  66. [66] Item 1A, Risk Factors — Certification
  67. [67] Item 8, Note 2 — Concentration of Credit Risk
  68. [68] Item 8, Note 2 — Concentration of Credit Risk
  69. [69] Item 1A, Risk Factors — Certification
  70. [70] Item 1, Business — Our Business
  71. [71] Item 1, Business — Overview
  72. [72] Item 1, Business — Overview
  73. [73] Item 1, Business — Community Involvement
  74. [74] Item 1, Business — Community Involvement
  75. [75] Item 8, Consolidated Income Statements
  76. [76] Item 8, Consolidated Income Statements
  77. [77] Item 7, MD&A — Results of Operations
  78. [78] Item 8, Consolidated Income Statements
  79. [79] Item 8, Consolidated Income Statements
  80. [80] Item 7, MD&A — Results of Operations
  81. [81] Item 8, Consolidated Income Statements
  82. [82] Item 8, Consolidated Income Statements
  83. [83] Item 8, Consolidated Income Statements
  84. [84] Item 8, Consolidated Income Statements
  85. [85] Item 7, MD&A — Results of Operations (calculated)
  86. [86] Item 7, MD&A — Results of Operations (calculated)
  87. [87] Item 8, Consolidated Statements of Cash Flows
  88. [88] Item 8, Consolidated Statements of Cash Flows
  89. [89] Item 7, MD&A — Liquidity and Capital Resources
  90. [90] Item 7, MD&A — Liquidity and Capital Resources
  91. [91] Item 7, MD&A — Results of Operations
  92. [92] Item 7, MD&A — Results of Operations
  93. [93] Item 7, MD&A — Results of Operations
  94. [94] Item 7, MD&A — Results of Operations
  95. [95] Item 7, MD&A — Results of Operations
  96. [96] Item 7, MD&A — Adjusted EBITDA
  97. [97] Item 7, MD&A — Adjusted EBITDA
  98. [98] Item 8, Note 2 — Concentration of Credit Risk
  99. [99] Item 8, Note 2 — Concentration of Credit Risk

Analysis on 9/27/2026