Leadership & Pay ·
Herc Holdings names Aaron Birnbaum CEO, Larry Silber Executive Chairman effective Jan. 1
HRIHerc Holdings Inc
Herc Holdings Inc. announced a planned leadership succession effective January 1, 2027. The Board appointed President Aaron Birnbaum as Chief Executive Officer and added him to the Board of Directors. Lawrence H. Silber transitions from CEO to Executive Chairman. Michael A. Kelly becomes Lead Director, while Patrick Campbell steps down as chairman to become an independent director. Birnbaum will receive a $975,000 base salary and a target bonus of 125% of base, plus approximately $4.25 million in equity awards. Silber will earn a $600,000 base salary with a 120% bonus target and $3 million in equity. Herc Holdings operates as a leading equipment rental supplier in North America.