Other Events ·
On September 2, 2026, Kontoor Brands announced Helly Hansen's long-term growth strategy and financial targets for 2030
KTBKontoor Brands, Inc.
On September 2, 2026, Kontoor Brands announced Helly Hansen's long-term growth strategy and financial targets for 2030. The plan aims to scale the brand globally through three pillars: expanding U.S. distribution, strengthening its premium outdoor position, and entering North American workwear markets. Financial targets include revenue exceeding $1.1 billion (a ~10% CAGR from FY25 pro-forma revenues of $675 million), gross margins in the mid-to-high 50s percent range, operating margins in the mid-teens percent range, and cumulative cash generation over $500 million through 2030. Kontoor Brands operates in the apparel industry, owning iconic lifestyle, outdoor, and workwear brands including Wrangler, Lee, and Helly Hansen.