Perion Network Ltd. announced the acquisition of PRN, a leading in-store retail media company, for up to $12 million in cash paid at closing. The transaction is expected to be accretive from closing and contribute approximately $3 million to Adjusted EBITDA in 2027 before synergies. Perion will integrate PRN as Perion Retail Networks, gaining exclusive multi-year partnerships with major North American retailers across warehouse club, big-box, and healthcare sectors. This move expands Perion’s digital-out-of-home reach into point-of-purchase environments within the $70B+ U.S. retail media market. Perion Network Ltd. operates in the digital advertising technology industry, providing AI-native execution infrastructure for media buying across various channels.
