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Agassi Sports Entertainment Corp. entered into a three-year commercial agreement with the United States Tennis…
AASPAgassi Sports Entertainment Corp.
Agassi Sports Entertainment Corp. entered into a three-year commercial agreement with the United States Tennis Association (USTA) on August 6, 2026. The deal grants Agassi access to USTA’s proprietary training content and coaching methodologies to train its AI-powered mobile application for swing analysis and equipment recommendations. In exchange, Agassi will provide complimentary subscriptions to USTA Coaching members, offer discounts to USTA members, share a percentage of net revenues generated from these users, and make executives Darren Cahill and Andre Agassi available as speakers at USTA events. The agreement includes brand licensing rights and promotional commitments from USTA. This partnership integrates established tennis coaching philosophy into Agassi’s digital platform strategy. Agassi Sports Entertainment Corp. operates in the sports entertainment, media, and technology sector, focusing on racket sports.